How To Choose a Photography Business Name
Here are a number of ways (in no particular order) to help you decide on a name for your photography business:
1. Choose a Specialty: Choosing a specialty or “niche” can help narrow down name ideas, and also may provide a unique and original name others may not have. If someone sees the name “Jenny’s Photography”, they will not know what type of photography Jenny does. She could do portraits, wedding, nature, art, commercial, or some other type of photography. If someone sees the name “Jenny’s Portrait Photography”, they will immediately know what the business is about.
2. Reach a Broader Audience: If you have a variety of photography interests, or are not sure which direction your business may go, you may not want to limit your business name to a specialty. If you want to specialize in children’s portraits, but don’t want to limit yourself, you would want to consider a broader name such as “Jenny’s Portrait Photography”. Use your marketing materials to indicate children’s photography as your specialty, but also show that you offer other types of photography services.
3. Use Your Own Name: Do you want your own name in the business name? Using your own name adds a personal touch that may appeal to customers. You will most likely have less restrictions in registering your business name if your full name is used (“Jenny Smith Photography”). If just part of your name is used (“Smith Photography”) you may still have to file a fictitious name and/or a DBA (doing business as).
4. Use a Simple Name With A Catchy Slogan: You may also choose a simpler business name and focus on a catchy slogan that will define your business. While “Jenny’s Photography” may not sound too fancy, a tagline associated with your business name can give you a big boost. You can see how having “Jenny’s Photography- Elegant Modern Portraiture” on your business card or advertisement, may have a greater effect than just “Jenny’s Photography”.
5. Choose a name that easy to remember: Using a short simple name may be more beneficial than a long, difficult-to-spell name.
6. Don’t just settle on any business name, thinking you can just change it later on: Obviously, you could change your name at some point down the road, but doing so could hurt your business. Previous customers may have a hard time finding you. You may miss out on referrals as your old business name is no longer used. You will have to spend time and money changing all marketing materials, your website, and branding to reflect your new name. It is better to take your time and decide on a name you will be happy with years down the road, rather than one you will be regretting a few years into your business. Not all businesses fail or struggle because they decided to change their name, but that possibility should definitely be something you should consider now, rather than later.
7. Make sure your business name is legal: After choosing your name, you will need to register with the proper institutions. You should make sure the name you are choosing isn’t trademarked, or used by someone else in the area. Registering your business name may not only be necessary on a local level such as with your city, but also with other government agencies for tax purposes.
8. Choose a good website address to complement your business name: While it would be ideal to have your business name as the actual web address, it isn’t always possible. Instead of using your actual business name, you could use some other variation that doesn’t even include your name such as “DenverPhotography.com”. You could even choose a web address that reflects your specialty such as “DenverPortraitPhotography.com”. The key with choosing a website name is to keep it easy to remember and easy to spell. If your website is set up properly, customers will have no problem finding you, no matter what the web address is.